It's a much-raved about product for its creamy texture (hence the name) and the great coverage while not looking cake-y at all.
I got the shade 'Ginger' as was matched to me in a Space.NK, and from the swatch it seems like quite a good match- bearing in mind that my hands are darker than my face. However, this oxidises the second it touches my face, even if I've just cleansed, toned and moisturised. I've tried it in so many places around my face and I can't seem to make it work, which is such a shame as the texture and coverage of it is so amazing. The good thing is, as I bought it for $28, it's about £17.50, which I know is still a lot to pay for a product, but it's cheaper than the UK's £21.
I'm really upset that it doesn't seem to be working for me, but I'll keep trying and post if there are any changes!